Barça’s games attract a huge, global viewership per season and we’re looking forward to working with them to connect artists to this audience. We’ve always used our marketing as a platform for artists, so it’s adding another huge stage, literally a stadium, to help artists interact with fans around the world. They no doubt have plenty of ideas on how the deal can work off the pitch and online as well. Social media campaigns are a big part in any modern day sponsorship deal, and with Spotify being the number one platform for music streaming, they are surely no slouches in the online marketing department. Something similar to this would generate huge interest and attention, working in Barcelona's favour and obviously also that of Spotify.Īnd for fans-both music and Barça fans-we’ll be creating more interactive and exciting experiences to connect with the artists they love.The ”interactive” aspect mentioned in the quote above supports the theory of scannable codes featuring on the kit, but more than likely also applies to other initiatives that Spotify have in the works that are not directly linked to the shirts. Their shirts were adorned with the stylised titles of various films in the run up to their releases. The closest thing to this we have seen in the past was Atletico Madrid's deal with Columbia Pictures back in the mid 2000s.
#Spotify logo change movie
We think this can be more than just a Spotify logo on a shirt.Ĭould we see photos of artists or album covers on the Blaugrana shirts? Or possibly Spotify codes that bring you to a new track or album when scanned? Obviously the match worn kits will be where most of this chopping and changing will be visible, but selling replica kits to fans with an option of which artist appears on their shirt would really be revolutionary, and probably reach new markets of music fans who may not previously had an in interest football shirts.ġ6 Different Logos In One Season - When Atletico Madrid Changed Its Kit Sponsor Every Time A New Movie Came Out As shirt sponsor, Spotify will work to create a new platform to amplify artist voices. Spotify and FC Barcelona will work together to create opportunities for the iconic shirt to be a space that celebrates artists from across the world. Logos is probably not the right word to use here, as Spotify say: The most interesting prospect from a football shirt fan’s point of view is the possibility of different logos appearing on the shirt throughout the season. Different sponsor logos on their shirts throughout the season are likely, but there could be much more than that to come, as they strive to “bring the worlds of football and music together”.Īll quotes in this article come from Spotify’s Chief Freemium Business Officer, Alex Norström. As Spotify chooses to take a proactive approach to security, we have therefore reset all of the relevant passwords and sent the customers an email asking them to create a new one.Spotify’s recently confirmed deal with Barcelona could be a game changer in terms of shirt sponsorship, as the music streaming service have alluded to several interesting approaches they will be taking throughout their first partnership with a football club. Spotify isn't identifying which particular breach has prompted this reset, saying only that "having become aware of such a security breach, Spotify's security team identified that some of the leaked user credentials might correspond to Spotify accounts. Therefore, when we hear that another online service has been hacked, Spotify’s security team will review sites (such as Pastebin and others) for leaked user credentials which might be used to access Spotify."
#Spotify logo change password
"We do however pay attention to breaches of other services, and take steps to help our users secure their Spotify accounts when those occur, because many people use the same login and password combination for multiple services. "Spotify has not experienced a security breach and our user records are secure," a spokesperson said in an emailed statement. So to protect its users, Spotify is forcing those whose details were exposed in some of these previous breaches to change their passwords.